If you’ve been following along with STATE for some time, you know that the women of STATE have another project, a love child, The Secret Catalog. The Secret Catalog started when Adrienne was living in Brooklyn, NYC, and wanted to collaborate with artists she was meeting and interacting with every day. At first it was a one woman job – think handwritten text, photographer/friends who were helping us out, truly one-of-a-kind designs, and lots of trips to kinkos. We believe The Secret Catalog has kept that independent charm while growing, and today, all its most essential elements remain. We have a (slightly) larger team – there are four of us – a studio, a couple of Macs, and contributors one could only dream of.
How does it work, you may wonder?
We ask artists and designers to make us pieces or a series , they send them to us, we style and photograph them in amazing locations, we edit the photographs, as well as our extra content, we have it printed, it comes to us, we add in some extras little treats, and it comes to you. You use your secret password (in the catalog!) to shop the secret collection.
As always, STATE made a secret collection as well. We’ve kept some of our classic silhouettes – smocks, sunday pants, drapey dresses, and added a good dose of new designs.
We brought back the robe you all loved, but short sleeve and silk. It’s like wearing a beautiful dream.
We have a matching skirt and top combo that is so patriotic, but in just the right way.
We’ve ventured into overall land, and have a throw-on gauze pair that you’ll want to live in. Trust me, Adrienne wears hers every single day.
Pants are also new on the scene! These are linen and comfy, yet pulled together.
We have a take on a white t-shirt for you, as well as some hand-painted tanks and tees.
And a silk dress with perfect pockets.
We’re also trying our hand at co-developing products we love with people we respect. Without giving too much away, let’s just say that STATE will become an essential part of any beach trip or pool day you have from now on.
We’re serious about The Secret Catalog becoming an entity of its own, and so you’ll notice some changes.
First, we’re committed to working with photographers with visions and editorial directions of their own. We love working with regional photographers and designers, and we want to see what they can bring to the Catalog if they’re given creative freedom.
Second, we’re focused on bringing you the best content we can. This means we’re reaching out to graphic designers, writers, and locations that have stories of their own.
Third, we want to give you the best tactile experience possible, and that means we’re working with a new printer. The Catalog feels more substantial and luxurious than ever before, because we think the goods inside deserve it, as do you.
Our list of designers this issue is a total dream and includes makers we’ve been fans of for a long time.
The Secret Catalog is on pre-sale now (GET YOUR COPY!!) and will ship out in mid-May.
The Secret Catalog store opens at the end of May (the exact day/time is printed in the catalog)
Read more about the catalog: